Global Director – Insights & Planning
A global FMCG company (confidential) needed to know which stories to tell globally, and in each of its local markets, to truly ignite brand passion.
Too many possible stories and markets to use traditional methods. How could we prioritise communications messaging whilst balancing global and local market needs?
A tailored self-explicated choice model designed and implemented across 11 markets supported by regional qualitative work to prioritise messaging.
kubi kalloo’s Storyselling™ methodology provided clear prioritization and communication impact estimation and helped align global and local communication needs.