About us

Kristin Hickey


Kristin is the founder of kubi kalloo. She is passionate about combining right and left brain thinking in research, and about combining business acumen with fresh research thinking to ensure insights are inspiring, and delivered in a way that is commercially practical. Kristin is a passionate writer, public speaker, statistician, artist and innovator. She is a well versed speaker at ESOMAR and author of two books in services marketing.

Hetta Bramley

Director of Insights & Planning

Hetta is a pure-bred quali who loves to travel the world, speaking with amazing people in random ways – from travellers to toddlers, in cars or caravans, tower blocks and mansions, understanding their needs and translating them into business opportunities. She is lucky enough to have worked across a wide range of categories, from investment to impotence, cold drinks to hot soup and offensive language to fast cars.

She relishes the challenge of applying her marketing and research expertise across a range of differing business needs, and prides herself on being able to translate the stuff that really matters into actionable insights.

Chris Warren

Director of Quantitative Research

Equally passionate about burying his head in statistical packages as he is about ensuring insights are communicated in an approachable and engaging manner, Chris joined kubi kalloo in Summer 2016 as Director of Quantitative Research.

Over the last decade, Chris has worked on a variety of international quant and qual studies focusing on brand tracking, packaging optimisation, pricing research and automotive launch strategy, everywhere from LA to Shanghai and a lot of places in-between.

Chris loves: Innovative methodologies and has recently utilised Neuropsychology, Augmented Reality and Prediction Markets to great effect

Chris hates: Quant research that is not designed to engage

Suzi Uprichard

General Manager

Suzi brings a love of making things happen and 15yrs experience in the research world to the kubi kalloo team. From Finance to HR to IT to Office management, you name it, she’s across it, all the while keeping the office and everyone in it running happily…

Tom Welborn

Account Director

Tom is a quant-qual researcher with experience in the sportswear, sports-sponsorship, luxury travel,  FMCG, beauty and finance categories, to name a few.

He has worked with some of the world’s biggest brands as well as some of the smallest emerging brands in the UK. It doesn’t matter if it’s a 1 on 1 in-depth interview, or a national segmentation, Tom’s goal is the same… to generate findings that are just as actionable as they are insightful

Silvia Brunetti

Research Executive

Silvia is a qual-quant researcher, who is passionate about understanding patterns of information, observing behavior and spotting its connections to the world.
She started out in economics and marketing and moved onto studying people’s brains and decision making systems.

Silvia has worked as researcher and consultant in various fields from Berlin to Canada.

Born and bred in Italy she enjoys traveling and discovering new perspectives. She is also a singer, silk and trapeze aerialist and food lover.

Louise Hanger

Research Manager

Fascinated by what drives decisions and motivates behaviour, Louise loves using quant research to get to the heart of what’s going on and why.

She’s enjoyed using her research skills across a range of sectors, including shopper, FMCG, tech and the public sector. From large global projects to researching views on a single street, she’s relished the diverse challenges of market research in all shapes and sizes, getting immersed in a variety of industries and bringing fresh insights to the table.

Mia Entradas

Office Manager

With over 8 years of Office Management experience in various sectors, the kubi kalloo team are safe in Mia’s hands.

As well as ensuring the office and everything in it runs smoothly, she has a passion for anything creative, always looking for new and alternative ways to assist the team and implement positive changes to the office environment.


Director of Mischief

kubi is Kristin’s French Bulldog pup. Despite being in the role for less than a year, he’s passionate about all elements of being a dog, but truly excels in the field of knocking over paper bins and running away with rustling paper.

kubi has worked with balls and pig ears everywhere from the office to Hoxton square. A popular and influential member of the local dog community and a respected and revered leader in the office, kubi is a huge asset to the team.

Coming Soon

Krasi Marinova

Finance Manager

Krasi is our in-house Accountant, with a passion for helping businesses grow.

Fiona Faris


Fiona loves to understand why things are the way they are, is passionate about numbers and consumer psychology, and gets a thrill from tackling all kinds of business challenges. With nearly 20 year’s experience as both a quali and quanti, she has worked across numerous categories and businesses, providing meaningful solutions and real, actionable insights.

As an intrepid traveler, Fiona has especially relished global work which has taken her to new, diverse markets. She is inquisitive, energetic, fun-loving and 100% results-focused.