Just when you thought online communities were becoming passé, we’ve taken them to a whole new level, even in markets with surprisingly low internet penetration.
While many of our innovation processes are faster, cheaper and more implicit, our ‘Yoda’s Toolkit’ offers four specialized approaches in Horizon 3, or future-focused innovation.
VIVA is a weird and wonderful mix of insight development, consumer immersion and co-creation, all built into a single, action-packed session. We call it Qual on Speed.
An implicit way to unlock the hidden emotional power of brands that really works.
Why is colour such a powerful metaphor in everyday language? We might be ‘feeling blue’, ‘seeing red’, or ‘green with envy’…
kubi kalloo have used the powerful metaphor of colour to enable implicit measurement of consumer feelings and emotions. Importantly, we have pioneered the use of colour as a tool not only to explain emotional response, but evaluate the impact of advertising (IIeX Europe 2016).
We take consumer engagement to a new level, combining mobile ethnography with in-the-moment qual and quant tools around the globe.
Using the power of many to help identify where to play and how to win. Find out more about how Crowdpower can give you an overnight steer on a hunch, idea or new product direction.
Reconsider the enormous expense and low ROI of traditional brand tracking with faster, more cost-effective monthly brand equity reviews and performance forecasts. Don’t panic, we also do more traditional tracking as well!