BRAND ARCHETYPE, PERSONA AND ARCHITECTURE EXPLORATION AND DEVELOPMENT PROJECT IN FOUR GLOBAL MARKETS
CLIENT
FACEBOOK
PROJECT SIZE
MEDIUM SIZED GLOBAL PROJECT
APPROACH
ONLINE COMMUNITIES AND CONSUMER WORKSHOPS
2
CHALLENGE
FOUNDATIONAL HUMAN UNDERSTANDING REQUIRED TO SUPPORT THE DEVELOPMENT OF A PRODUCT DEVELOPMENT ROADMAP ACROSS BEVERAGE CATEGORIES AND GLOBAL CONSUMER MARKETS
CLIENT
PEPSICO
PROJECT SIZE
LARGE, GLOBAL PROJECT (7 MARKETS)
APPROACH
MULTI-METHODOLOGY, MULTI-STAGE QUAL AND QUANT SYNTHESIZED INTO POWERFUL STORY-TELLING NARRATIVE
3
CHALLENGE
UNDERSTAND WHAT BEAUTY MEANS TO WOMEN OF DIFFERENT ETHNICITIES AND CULTURES AND HOW THIS IMPACTS THEIR CONNECTION WITH THE BEAUTY CATEGORY AND ITS BRANDS
CLIENT
ESTEE LAUDER
PROJECT SIZE
MEDIUM-SIZED PROJECT
APPROACH
ONLINE COMMUNITIES AND ILLUMINATION DEBRIEF
4
CHALLENGE
TRANSFORMING AN ORGANIZATION TO BECOME CONSUMER-CENTRIC BY DEVELOPING AND EMBEDDING A MEANINGFUL AND ACTIONABLE TOURISM SEGMENTATION
CLIENT
VISITBRITAIN
PROJECT SIZE
LARGE SCALE PROJECT: 18 MARKETS IN 2 STAGES
APPROACH
QUANTITATIVE (LATENT CLASS MODELLING), ALGORITHM APPLICATION, VIDEO DEPTHS, DEPLOYMENT WORKSHOPS
5
CHALLENGE
UNDERSTANDING THE CUSTOMER JOURNEY OF HOME FURNITURE OR FURNISHING BUYING ACROSS BOTH THE ONLINE AND OFFLINE CONTEXTS
CLIENT
RETAIL PROJECT
PROJECT SIZE
MEDIUM-SIZED; MULTI-MARKET
APPROACH
VIVA WORKSHOPS, INFOGRAPHICS AND QUANTIFICATION OF ETHNOGRAPHIC JOURNEY IN SOME GEOGRAPHIES
6
CHALLENGE
UNDERSTANDING ANXIETIES WOMEN HAVE AROUND FOOD CHOICES AND CONSUMPTION BEHAVIOUR
CLIENT
KELLOGG’S
PROJECT SIZE
SMALL, 3 MARKETS 5-DAY FROM BRIEF TO DEBRIEF
APPROACH
CONSUMER WORKSHOPS
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