ESOMAR’s first virtual insights festival took place on 14-17 September 2020 and kubi kalloo took to the main stage to present. In collaboration with James McLintock (Managing Director, Analogue Strategies) and Melanie Castro (Executive Director of Global Consumer Insights – Fragrance, Estee Lauder), CEO Kristin Hickey explored the timely concept of The Power of Defensive Innovation Through Turning Headwinds Into Opportunities in their paper “Riders on the Storm”.
From the programme:
Let's turn innovation thinking on its head by introducing a new framework which showcases how military intelligence, social actuarialism, dynamic consumer ecosystems and cobra venom come together to define the rules of successful headwind navigation
Lucy Blakemore, a freelance Research & Insights Consultant was in attendance and illustrated the ideas discussed with this spider diagram: