OUR THINKING
KUBI KALLOO AT ESOMAR INSIGHTS FESTIVAL 2020

ESOMAR’s first virtual insights festival took place on 14-17 September 2020 and kubi kalloo took to the main stage to present.  In collaboration with James McLintock (Managing Director, Analogue Strategies) and Melanie Castro (Executive Director of Global Consumer Insights – Fragrance, Estee Lauder), CEO Kristin Hickey explored the timely concept of The Power of Defensive Innovation Through Turning Headwinds Into Opportunities in their paper “Riders on the Storm”.

From the programme:

Let's turn innovation thinking on its head by introducing a new framework which showcases how military intelligence, social actuarialism, dynamic consumer ecosystems and cobra venom come together to define the rules of successful headwind navigation

Lucy Blakemore, a freelance Research & Insights Consultant was in attendance and illustrated the ideas discussed with this spider diagram:

 

The Power of Defensive Innovation - Diagram by Lucy Blakemore
The Power of Defensive Innovation - Diagram by Lucy Blakemore
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