The MRS Annual Conference and Impact Awards will be taking place online 16-18 March 2021. This year’s theme is “Transformation and Recovery” and Kubi Kalloo will be speaking on the topic of Provocation with our paper “#doesmytitlematter? We need to talk about brands getting political”. Jake Finn and Kristin Hickey will be provoking the market to take a stance on the issues that matter in the world today. Presenting tangible case studies of how consumers respond to varying social media strategies and the issues themselves, they will uncover a framework for brands to understand when is appropriate to engage, and the tools to drive success through a sensitive and adaptive strategy.
Join us to learn more about how broach the issues that matter in 2021!
To book tickets and discover more about Impact 2021, visit: https://www.mrsannualconference.com/