OUR THINKING
Research World Feature: Brands as Provocations

Culturally relevant brands today must commit respectful and tailored political provocation with a purpose: engage, teach, and encourage change.  Following on from our Spring presentations on Taking A Stance, Kristin wrote a piece for ESOMAR's flagship publication Research World around how to strike the right balance and keep consumers on-side.

Click here for the full article

Previous     Next
2021 Kubi Kalloo. All Rights Reserved. Website design: baby-elephant.co.uk
By accepting or continuing to browse this site, you are agreeing to our use of cookies and our cookie policy